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Hello!
Here's who I am & what I do
Analytics professional with 5+ years of experience in banking and fintech, specialising in credit risk, product analytics, and customer behaviour insights.
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At HDFC Bank and NatWest, I've worked across the full analytics stack - from delinquency modelling and borrower segmentation to funnel analysis, cohort tracking, and A/B testing. My work has contributed to outcomes like a 5% reduction in credit card default rates, ₹300 Cr in incremental monthly revenue, and £12M in projected annual savings.
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I thrive at the intersection of data and product — translating complex risk signals and customer behaviour into decisions that improve both profitability and user experience.
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